Career Overview:

• Recent Activities (2017–Present): After stepping down as Vice Chair of General Electric (GE) in 2017, Beth Comstock has focused on writing, speaking, and advising. In 2018, she published her book, Imagine It Forward: Courage, Creativity, and the Power of Change, which discusses embracing change and fostering innovation. She serves on the boards of Nike and the National Geographic Society and is involved in various initiatives that promote innovation and leadership.
• General Electric (1993–2017): Comstock held various leadership roles at GE, including Chief Marketing Officer and later Vice Chair of Innovation. She led efforts to accelerate new growth and was instrumental in GE’s digital transformation and the development of GE Ventures.
• Early Career: Before joining GE, Comstock worked in communications and publicity at NBC, CBS, and Turner Broadcasting, where she gained experience in media and branding.

Speaking Engagements:

Beth Comstock is a sought-after speaker at conferences, corporate events, and educational institutions. She has delivered keynote addresses at events like SXSW, the Fast Company Innovation Festival, and the World Business Forum, discussing topics such as innovation, leadership, and navigating change.

Brand Collaborations:

• Nike: As a board member, Comstock contributes to strategic decisions and brand development.
• National Geographic Society: Serving on the board, she supports initiatives related to science, exploration, and storytelling.

Why Companies Might Hire Her:

Beth Comstock’s extensive experience in leading innovation and managing change makes her an invaluable resource for organizations aiming to foster a culture of creativity and adaptability. Her insights can help companies navigate digital transformation and implement effective marketing strategies.