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Here’s a list of 25 popular reality TV stars from the U.S. who could be excellent choices to help a company launch a new product. These stars have strong social media followings, influence in various markets, and appeal across diverse demographics. Their participation could help generate buzz, build brand credibility, and increase visibility.

1. Kim Kardashian

• Show: Keeping Up with the Kardashians, The Kardashians (Hulu)
• Why She’s a Good Fit: A major influencer, Kim Kardashian is known for launching her own successful brands like SKIMS and KKW Beauty. Her massive social media following and entrepreneurship make her a great partner for product launches.

2. Kylie Jenner

• Show: Keeping Up with the Kardashians, The Kardashians (Hulu)
• Why She’s a Good Fit: Founder of Kylie Cosmetics, Kylie’s influence on beauty and fashion is unparalleled. She has an enormous following on social media and could be a perfect fit for beauty, fashion, and lifestyle products.

3. Khloé Kardashian

• Show: Keeping Up with the Kardashians, Revenge Body with Khloé Kardashian
• Why She’s a Good Fit: Known for her brand Good American and advocacy for fitness and body positivity, Khloé appeals to a wide range of audiences and could drive interest in wellness, fashion, and lifestyle products.

4. JoJo Siwa

• Show: Dance Moms, Siwa’s Dance Pop Revolution
• Why She’s a Good Fit: JoJo has a massive following among children and teens, making her an ideal partner for children’s products, toys, and entertainment launches.

5. The Rock (Dwayne Johnson)

• Show: The Titan Games, The Hero
• Why He’s a Good Fit: With a combination of charisma, fitness, and entrepreneurship (e.g., his brand Teremana Tequila), Dwayne “The Rock” Johnson could help launch fitness-related products, beverages, or lifestyle brands.

6. Scott Disick

• Show: Keeping Up with the Kardashians, Flip It Like Disick
• Why He’s a Good Fit: Known for his luxury lifestyle, Scott Disick’s appeal is within the high-end market, making him an excellent choice for luxury brands, home decor, or lifestyle products.

7. Gordon Ramsay

• Show: Hell’s Kitchen, MasterChef, Kitchen Nightmares
• Why He’s a Good Fit: Gordon Ramsay’s culinary expertise and TV persona could help launch food and beverage products, kitchen tools, or restaurants.

8. Blake Shelton

• Show: The Voice
• Why He’s a Good Fit: Blake’s country music fame and approachable personality make him a great choice for launching products in the music, lifestyle, or even outdoor recreation sectors.

9. Miranda Lambert

• Show: The Voice (coach)
• Why She’s a Good Fit: As a country music star, Miranda has strong ties to country culture, making her ideal for outdoor, fashion, or lifestyle product launches.

10. Vanderpump Rules Cast

• Show: Vanderpump Rules
• Why They’re a Good Fit: With a group of loyal fans, the cast (including Stassi Schroeder, Scheana Shay, and Tom Sandoval) could help promote products in the hospitality, beauty, and fashion sectors.

11. Caitlyn Jenner

• Show: Keeping Up with the Kardashians, I Am Cait
• Why She’s a Good Fit: As a trans advocate, Caitlyn is an influential figure in the LGBTQ+ community, making her a great choice for products targeting diversity, inclusion, and wellness.

12. Tyra Banks

• Show: America’s Next Top Model, Dancing with the Stars
• Why She’s a Good Fit: A powerhouse in fashion and beauty, Tyra’s endorsement could elevate any product related to fashion, beauty, or self-improvement.

13. Christina Haack

• Show: Flip or Flop, Christina on the Coast
• Why She’s a Good Fit: As a home renovation and design expert, Christina can help launch products related to home improvement, décor, and lifestyle.

14. Chip and Joanna Gaines

• Show: Fixer Upper
• Why They’re a Good Fit: This power couple’s influence in home design and renovations makes them perfect for launching home décor, renovation products, or lifestyle brands.

15. David Dobrik

• Show: David’s Vlog (YouTube, formerly on Vine)
• Why He’s a Good Fit: With a huge social media following, David could help launch products that appeal to younger, trend-conscious audiences, including gadgets, lifestyle, and tech.

16. Joanna Krupa

• Show: The Real Housewives of Miami, Dancing with the Stars
• Why She’s a Good Fit: As a model and reality star, Joanna could assist in launching beauty, fashion, or health products.

17. Nene Leakes

• Show: The Real Housewives of Atlanta
• Why She’s a Good Fit: Nene has a loyal fanbase, and her bold personality makes her a great fit for beauty, fashion, or lifestyle products targeting women.

18. Tarek El Moussa

• Show: Flip or Flop, Flipping 101 with Tarek El Moussa
• Why He’s a Good Fit: Known for his work in real estate and home flipping, Tarek is ideal for products related to home improvement, tools, or lifestyle.

19. Randy Jackson

• Show: American Idol
• Why He’s a Good Fit: As a music icon, Randy’s endorsement could boost any product in the music, fashion, or entertainment industries.

20. Kandi Burruss

• Show: The Real Housewives of Atlanta
• Why She’s a Good Fit: A multifaceted entrepreneur, Kandi has experience in music, fashion, and business. She’s a great choice for launching beauty, music, or lifestyle products.

21. Ryan Serhant

• Show: Million Dollar Listing New York
• Why He’s a Good Fit: A successful real estate mogul, Ryan could help promote products targeting affluent consumers, luxury items, and real estate-related goods.

22. Laverne Cox

• Show: Orange Is the New Black
• Why She’s a Good Fit: An advocate for the LGBTQ+ community, Laverne Cox’s endorsement could be valuable for fashion, beauty, and inclusivity-driven brands.

23. Bethenny Frankel

• Show: The Real Housewives of New York City
• Why She’s a Good Fit: Known for her Skinnygirl brand, Bethenny has a strong presence in the health, wellness, and food industries.

24. Jeffree Star

• Show: The Jeffree Star Show (YouTube)
• Why He’s a Good Fit: A beauty mogul and influencer, Jeffree Star can bring attention to new cosmetics or skincare products with his massive following.

25. Paris Hilton

• Show: The Simple Life
• Why She’s a Good Fit: A fashion icon, Paris is ideal for launching beauty, lifestyle, and fashion products with her massive celebrity and social media influence.

Captain Sandy Yawm

• Show: Below Deck
• Why she’s a Good Fit: Captain Sandy is a trusted leader who is completely believable and someone who everyone loves.

Why These Stars Are a Good Fit for Product Launches:

1. Massive Social Media Following: Many of these stars have large, engaged followings across platforms like Instagram, YouTube, and TikTok, giving them the ability to reach millions with a single post.
2. Branding Power: These celebrities have developed strong personal brands, and their involvement in a product launch can give the product an immediate, credible association with their established reputation.
3. Diversified Appeal: From beauty and fashion to home goods and wellness, these stars cover a wide range of sectors and industries, making them versatile endorsers for various products.
4. Influence and Trust: Many of these stars have cultivated deep relationships with their audiences, making them highly trusted voices in their respective domains.

By aligning with these reality TV stars, companies can tap into their vast influence to build excitement, boost brand awareness, and drive sales for their new product.

Celebrity Speakers Bureau has booked many of the greatest celebrity speakers from around the world to work with companies and events just like yours.  Contact Celebrity Speakers Bureau at (800)218-5178 or email booking@celebrityspeakersbureau.com to book a speaker.